Don't hold back, just push things forward from Ithaca Audio on Vimeo.
This video contains many of my favourite music tracks from the last 10-15 years and a few older but equally respected tracks. Its been mixed using state of the art consumer level technology. It exists because someone gave it a go, and in doing so created something of a celebration of tunes which I know to be cool.
The Internet has allowed this person to distribute this clip and because of this others can also experience what is good about everything contained here through the power of sharing. They may even be inspired to search for these tracks for them selves. This video is a nod to the past and also the future, however the old school don't get it!
The Stop Online Piracy Act will stop this, and as a consequence the producer of this video will not be able to post content like this. Under this new act ,it will be the hosts of content like this who will be breaking the law as well as the publisher. You Tube, Facebook, Twitter any one who allows the sharing to take place.
The idea of the act is to stop online Piracy but the reality will be that it will crush the Internet as we know it.
The simple truth is Big companies like Sony, Universal etc have become lazy. They want our money but want the least barriers to getting it. The Internet has thrown down the gauntlet, it's made getting the message out there easy but at the same time also made the monitizeation of this message difficult. If the brands of yesterday want to compete with the new school they need to stop playing by the old rules and work out a way to deliver something better than the pirateable experience.
If you look at Artists like Plastikman or services like Spotify that's exactly what there doing and that's where the future lies. Rather than fighting the Internet the likes of Sony, Universal etc should be embracing the opportunities it presents and exploring how to take advantage of it rather than hold back progress just because it takes them out of their comfort zone.
In the words of the mash up... "Don't hold back ...Push it forward!"
